October: The Month of Big Launches – Time to Elevate Your Personal Brand?

Word of the Month: Rebirth

By
Richard Edge
,
on
October 1, 2024
A note, from Richard Edge: As we celebrate the start of a rebirth of Careerships Alumni, this month reflect on which version of you that you would like to bring to life in 2025. Time to get planning.

Moving into the final stretch of the year, there’s one thing you might notice: October is packed with product launches, big conferences, and major announcements across industries. It’s not just a coincidence — October is a critical month for many companies to make their mark, and it’s a trend that’s been growing.

Why do businesses save their biggest moves for October?

1.                  Leveraging the Final Quarter

Take Apple, for example. October is one of their favourite months for launching new products, particularly iPhones and MacBooks. They time these releases perfectly to be top of mind for consumers just before the holiday season. By launching new tech in October, Apple benefits from months of buzz before the holiday shopping rush, which drives sales and sets the tone for their year-end performance.

For many companies, launching in October allows them to get in front of customers and the media before competitors who may wait for November or December. It’s a smart way to capture attention during a time when everyone’s looking for the next big thing to finish the year strong.

2.              Strategic Alignment

The start of Q4 gives businesses a chance to introduce new services or products when investors and customers are closely watching the market, eager to make moves before the year wraps up.

For instance, Goldman Sachs often hosts major investor conferences in October to introduce new strategies or products, giving their clients time to act before the fiscal year ends. By timing these announcements for October, they allow investors to shift strategies and position themselves ahead of any year-end market movements. The perfect moment to get key stakeholders excited and ready to act in the last quarter.

Why October Matters for Your Career

As the year starts to wind own, it's the perfect time to reflect on where you are professionally and what steps you need to take to position yourself for success in the months ahead. Whether you’re aiming for a promotion, a career change, or a rebrand, this is the time to act.

Here’s how you can "launch yourself" this October:

  • Rebrand Yourself: Take a fresh look at your LinkedIn profile. Are you showing your true potential? Update your personal brand and make sure it reflects the direction you want to go as you head into the new year.
  • Boost Your Visibility: Just like companies launch products to get attention, you can use this time to raise your profile. Write an article, share your expertise, or start engaging more actively in your industry’s conversations. The visibility you gain now can set you up for bigger opportunities down the line.
  • Level Up: Whether it's learning a new skill or seeking mentorship, use the next three months to invest in yourself. A career coach can help you strategise how to position yourself for growth, whether that’s a new role, a promotion, or a complete career pivot.
It’s all about making intentional moves to end the year strong and set yourself up for an even more successful 2025. The momentum you build now will carry you forward in powerful ways.

Careerships Alumni: Relaunch

It’s exciting to share the rebirth of Careerships Alumni, today,  on Careership’s 4th Birthday!

Led by Richard, this dynamic network created to support professionals like you who have transformed their career with a tailored Careerships Package. Whether you’re just starting out or already established in your career, Careerships Alumni is here to keep you engaged and growing.

🔔 To Celebrate our birthday, we’re giving you the chance to WIN:

1 - 121 Career Vision Boarding Sessions

1 - 121 Interview Coaching Sessions

1 - 121 Networking Coaching Session

1 - 121 Career Strategy Session

How?

Email richard@careerships.com by 10th October with up to 200 words as to why they want to win one of the sessions. The Careerships Associates will then pick the winner!

Want to attain your dream job sooner?

Let’s take action.

Book in via info@careerships.com for a free 30-minute Zoom call to learn how we’ll clear your track to success.

Keep me updated on your progress!

Richard

CEO & Career Coach | Careerships

Careerships help professionals across 31 countries make substantial changes in their careers and lives.

Using our unique blend of international experience, passion, AI, commitment, and an ability to understand how to progress, we have maintained our 100% success record for our client partners, and it is our mission to keep this intact.

info@careerships.com

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